This Cookies Policy sets out the basis on which we, Chrysalism (A trading name for Willow Ridge Digital Limited) use cookies and similar technologies on or in relation to our website, http://chrysalism.co.uk (our website). This Cookies Policy is effective from 20th November 2020.
CONTENTS
What are cookies?
A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on Chrysalism.co.uk, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as account login). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.
What cookies do we use and why?
Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms.
We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username. This allows us to tailor your website experience for example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:
User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing security.
Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.
We are dedicated to providing an optimal user experience and we use many tools to help us improve our website and customer experience. To this end, we use reporting and analytics cookies to collect information about how you use our website, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:
First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.
Third party analytics cookies - We use Google Analytics and other third-party platforms to help measure how users interact with our website content and marketing communications. These cookies “remember” what our users have done previously and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.
If you require further information about cookies in general, please visit www.allaboutcookies.org
We use the following Shopify (Our ecommerce platform provider) first party cookies in relation to the functioning of our online store:
Cookies Necessary for the Functioning of the Store
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| Cart | Used in connection with shopping cart. |
| cart_currency | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| cart_ver | Used in connection with shopping cart. |
| checkout | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| cookietest | Used in connection with navigation through a storefront. |
| master_device_id | Used in connection with merchant login. |
| previous_checkout_token | Used in connection with checkout. |
| previous_step | Used in connection with checkout. |
| remember_me | Used in connection with checkout. |
| Secret | Used in connection with checkout. |
| Secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_country | Used in connection with checkout. |
| _shopify_m | Used for managing customer privacy settings. |
| _shopify_tm | Used for managing customer privacy settings. |
| _shopify_tw | Used for managing customer privacy settings. |
| _storefront_u | Used to facilitate updating customer account information. |
| _tracking_consent | Tracking preferences. |
| tracked_start_checkout | Used in connection with checkout. |
Shopify Reporting and Analytics
| Name | Function |
|---|---|
| _landing_page | Track landing pages. |
| _orig_referrer | Track landing pages. |
| _s | Shopify analytics. |
| _shopify_d | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
Additional Shopify Cookies
When visitors load our website, we generally place the following Shopify cookies:
Cookies Necessary for the Functioning of the Sites
| Name | Function |
|---|---|
| _Brochure_session | Used in connection with browsing through site. |
Reporting and Analytics
| Name | Function |
|---|---|
| _landing_page | Tracks landing pages. |
| _orig_referrer | Tracks landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_uniq | Shopify analytics. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
| ab_test_* | Shopify analytics. |
| cart_sig | Shopify analytics. |
| ki_r | Shopify analytics. |
| ki_t | Shopify analytics. |
Additionally, we use pixels and tags from the third parties listed in the next section, who may in turn place cookies.
Third parties use cookies to analyse your use of our website and/or to display advertisements (including third party advertisements) to you and advertisement conversion tracking for Google AdWords.
For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/
For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/
Facebook Pixel
We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. [We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website].
Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy
Klaviyo Tracking
We use Klaviyo tracking pixels on our website, these enable us to present and manage marketing opt-in forms and customise email communications for website visitors who have given their permission for email marketing communications. For further information regarding how we manage your data, please refer to our Privacy Policy.
Summary of 3rd Party Cookies
| Name | Function |
| _ga | Google Analytics tracking code |
| _gid | Google Analytics tracking code |
| _gat | Google Analytics tracking code |
| fr | Facebook tracking cookie |
| _kla_id | Klaviyo (Email & CRM) tracking cookie |
| KL_FORMS_MODAL | Klaviyo (Email & CRM) tracking cookie for forms |
There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below:
You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org
Accepting or rejecting cookies
Changing Your Browser settings
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996
Google Analytics Opt-out Browser Add-on
You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout
Facebook Pixel
Disconnect for Facebook
You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:
European Interactive Digital Advertising Alliance Tool
You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.